| 000 | 00525nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 211226b2013 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788131528242 | ||
| 041 | _a1 | ||
| 082 | _a659.1 SHI | ||
| 100 |
_aShimp, Terence A. _dAndrews, J.Craig. |
||
| 245 | _aAdvertising Promotion and other aspects of Integrated Marketing Communications | ||
| 250 | _a9th Edition | ||
| 260 |
_aNew Delhi _bCengage Learning _c2013 |
||
| 300 | _a729 | ||
| 690 | _aMBA | ||
| 906 | _a58815 | ||
| 907 | _aSchool of Commerce & Management Studies' | ||
| 999 |
_c4076 _d4076 |
||