000			00431nam a2200157Ia 4500
008			211226b2012 xxu||||| |||| 00| 0 eng d
041			_a1
082			_a659.1 SEM
100			_aSemenik, Richard I
245			_aAdvertising and Promotions: An Intergrated Brand Approach
250			_a6th
260			_aNew Delhi _bCengage Learning _c2012
300			_axL,710
906			_a58066
907			_aSchool of Commerce & Management Studies'
999			_c3797 _d3797