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041 _aeng
100 _aTerence A.Shimp
245 _aAdvertising Promotion and other aspects of integrated marketing communication
250 _a7th Ed.
260 _bThomson South-Western
300 _a654
650 _aCommerce
856 _uhttp://192.168.3.1/ebooks/link/ebook/Commerce/Advertising Promotion and other aspects of integrated marketing communication by Terence A.Shimp.pdf
999 _c16477
_d16477