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1.
Marketing Management by
Edition: 14th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice Hall 2012
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Availability: Items available for loan: School of Engineering (1).

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2.
Marketing Management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Prentice Hall 2012
Online access:
Availability: Items available for loan: School of Commerce & Management Studies (1).

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3.
strategic brand management by
Edition: 4th edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Jersey Pearson Education Limited 2013
Online access:
Availability: Items available for loan: School of Commerce & Management Studies (1).

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