TY  - BOOK
AU  - Miller
TI  - Data-First Marketing: How To Compete and Win In the Age of Analytics
SN  - 9781119701262
PB  - Wiley-IEEE Press
KW  - Computing and Processing
KW  - General Topics for Engineers
UR  - https://ieeexplore.ieee.org/servlet/opac?bknumber=10013929
ER  -