Shimp, Terence A.  Andrews, J.Craig. <br/><br/>
Advertising Promotion and other aspects of Integrated Marketing Communications 

 - 9th Edition 
 - New Delhi  Cengage Learning  2013 
 - 729 
<br/><br/><label>ISBN: </label>9788131528242 
<br/><br/><label>Dewey Class. No.: </label>659.1 SHI