Wilson, Richard M.S. ; Colin Gilligan <br/><br/>
Strategic marketing management: Planning, implementation and control 

 - 3rd 
 -  Elsevier Butterworth-Heinemann  1992 
 - 883 
<br/><br/><label>ISBN: </label>0 7506 5938 6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce