TY  - BOOK
AU  - Terence A Shimp
TI  - Advertising Promotion and Other Aspects of Integrated Marketing Communications
PB  - Cengage Learning
KW  - Commerce
UR  - http://192.168.3.1/ebooks/link/ebook/Commerce/Advertising Promotion and Other Aspects of Integrated Marketing Communications by Terence A Shimp.pdf
ER  -