TY  - BOOK
AU  - Terence A.Shimp
TI  - Advertising Promotion and other aspects of integrated marketing communication
PB  - Thomson South-Western
KW  - Commerce
UR  - http://192.168.3.1/ebooks/link/ebook/Commerce/Advertising Promotion and other aspects of integrated marketing communication by Terence A.Shimp.pdf
ER  -