Gupta, I. L. ; Mittal, Arun <br/><br/>
Advertising and Media Management 

 - 5th 
 - Bengaluru  Himalaya Publishing house  2012 
 - 188 
<br/><br/><label>ISBN: </label>9789350970126 
<br/><br/><label>Dewey Class. No.: </label>659.1 GUP