Appannaiah, H. R.; Reddy, P. N. <br/><br/>
Marketing Management 

 - 5th 
 - Bangalore  Himalaya Publishing house  2009 
 - 332 
<br/><br/><label>ISBN: </label>9789350513187 
<br/><br/><label>Dewey Class. No.: </label>658.8 APP