Advertising: An IMC Perspective

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Material type: Text

TextLanguage: 1 Publication details: New Delhi Excel Books Pvt. Ltd. 2007Description: xiii,418ISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Reference	School of Commerce & Management Studies MBA	659.1 MUR (Browse shelf(Opens below))	Available	Rack No. R8 Shelf No.62		CM763
Circulation	School of Commerce & Management Studies MBA	659.1 MUR (Browse shelf(Opens below))	Available	Rack No. C6 Shelf No. 74		CM764

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Previous	659.1 BEL Advertising and Promotions: An Integrated Marketing Communications Perspective	659.1 BEL Advertising and Promotions: An Integrated Marketing Communications Perspective	659.1 CHU Foundations of Advertising: Theory and Practice	659.1 MUR Advertising: An IMC Perspective	659.1 MUR Advertising: An IMC Perspective	659.1 SEH Business Communication	659.1 SEH Business Communication	Next

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