Advertising and Promotions: An Integrated Marketing Communications Perspective

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Material type: Text

TextPublication details: Chennai McGraw Hill Education 2022Edition: 12Description: 712ISBN:

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Holdings
Item type	Current library	Call number	Status	Notes	Barcode
Reference	School of Commerce & Management Studies MBA	659.1 BEL (Browse shelf(Opens below))	Available	Rack No. R8 Shelf No.62	CM1538
Reference	School of Commerce & Management Studies MBA	659.1 BEL (Browse shelf(Opens below))	Available	Rack No. R8 Shelf No.62	CM1539
Reference	School of Commerce & Management Studies MBA	659.1 BEL (Browse shelf(Opens below))	Available	Rack No. R8 Shelf No.62	CM1540

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Previous	658.872 RAY Introduction to E-Commerce	659.1 BEL Advertising and Promotions: An Integrated Marketing Communications Perspective	659.1 BEL Advertising and Promotions: An Integrated Marketing Communications Perspective	659.1 BEL Advertising and Promotions: An Integrated Marketing Communications Perspective	659.1 CHU Foundations of Advertising: Theory and Practice	659.1 MUR Advertising: An IMC Perspective	659.1 MUR Advertising: An IMC Perspective	Next

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