Marketing Insights from A to Z (Record no. 55261)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00447nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240416s2003 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0471268673 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Insights from A to Z |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc |
| Date of publication, distribution, etc. | 2003 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SCMS |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://192.168.3.1/ebooks/link/E-Book SCMS/Marketing Insights from A to Z by Kotler Philip.pdf">http://192.168.3.1/ebooks/link/E-Book SCMS/Marketing Insights from A to Z by Kotler Philip.pdf</a> |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Commerce & Management Studies | School of Commerce & Management Studies | 25/04/2024 | EBCM233 | 25/04/2024 | 25/04/2024 | eBooks |