Global marketing management (Record no. 5119)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00529nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211226b2017 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332584327 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 KEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J.; Green, Mark C.; Schlegelmilch, Bodo B.; Brill, Elyse Arnow |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8 ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chennai |
| Name of publisher, distributor, etc. | Pearson Education Services Pvt. Ltd. |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 476 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Commerce and Management |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 62275 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | School of Commerce & Management Studies' |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Commerce & Management Studies | School of Commerce & Management Studies | MBA | 28/02/2020 | Sapna Book House (p). Ltd. | 699.00 | 658.84 KEE | CM1166 | 11/12/2022 | 11/12/2022 | Reference | RACK NO: R9, SHELF_NO: 56 | |||||
| Dewey Decimal Classification | School of Commerce & Management Studies | School of Commerce & Management Studies | MBA | 24/03/2022 | Book Paradise | 729.00 | 658.84 KEE | CM1598 | 11/12/2022 | 11/12/2022 | Reference | RACK NO: R9, SHELF_NO: 56 | |||||
| Dewey Decimal Classification | School of Commerce & Management Studies | School of Commerce & Management Studies | MBA | 24/03/2022 | Book Paradise | 729.00 | 658.84 KEE | CM1599 | 11/12/2022 | 11/12/2022 | Reference | RACK NO: R9, SHELF_NO: 56 |