Advertising Promotion and other aspects of Integrated Marketing Communications (Record no. 4076)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00525nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211226b2013 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131528242 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | 1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 SHI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shimp, Terence A. |
| Dates associated with a name | Andrews, J.Craig. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising Promotion and other aspects of Integrated Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Cengage Learning |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 729 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | MBA |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 58815 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | School of Commerce & Management Studies' |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Commerce & Management Studies | School of Commerce & Management Studies | 02/01/2020 | Book Paradise | 725.00 | 659.1 SHI | CM906 | 11/12/2022 | 11/12/2022 | Reference | Rack No. R8 Shelf No.62 | ||||||
| Dewey Decimal Classification | School of Commerce & Management Studies | School of Commerce & Management Studies | 02/01/2020 | Book Paradise | 725.00 | 1 | 659.1 SHI | CM907 | 13/03/2025 | 11/12/2022 | Circulation | Rack No. C6 Shelf No. 73 | 30/11/2024 |