MKTG Principles of Marketing (Record no. 4044)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00483nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211226b2016 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131520345 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | 1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 LAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W; Hair, Joseph F; Sharma, Dheeraj; McDaniel, Carl D. |
| 245 ## - TITLE STATEMENT | |
| Title | MKTG Principles of Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi |
| Name of publisher, distributor, etc. | Cengage Learning Pvt. Ltd. |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 671 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | CM |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 58758 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | School of Commerce & Management Studies' |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Public note | Source of classification or shelving scheme | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Commerce & Management Studies | School of Commerce & Management Studies | 29/11/2019 | 899.00 | 2 | 658.8 LAM | CM900 | 15/05/2024 | 08/05/2024 | 11/12/2022 | Reference | RACK NO: MBA801R, SHELF_NO: 17 | |||||||
| School of Commerce & Management Studies | School of Commerce & Management Studies | 29/11/2019 | 899.00 | 1 | 658.8 LAM | CM901 | 03/06/2024 | 20/05/2024 | 11/12/2022 | Circulation | Rack No. C6 Shelf No. 65 | Dewey Decimal Classification | Sapna Book House (p). Ltd. | |||||
| School of Commerce & Management Studies | School of Commerce & Management Studies | 29/11/2019 | 899.00 | 1 | 658.8 LAM | CM902 | 04/06/2024 | 24/05/2024 | 11/12/2022 | Circulation | Rack No. C6 Shelf No. 65 | Dewey Decimal Classification | Sapna Book House (p). Ltd. |