Strategic Brand Management: Building Measuring and Managing (Record no. 3774)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00455nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211226b2015 xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | 1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane and Parameswaran, Ambi M G |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management: Building Measuring and Managing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix,586 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 57894 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | School of Commerce & Management Studies' |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | School of Commerce & Management Studies | School of Commerce & Management Studies | 23/12/2016 | Sumukha Entreprises | 779.00 | 658.827 KEL | CM346 | 11/12/2022 | 11/12/2022 | Reference | Rack No.R9 Shelf No.53 | ||||||
| Dewey Decimal Classification | School of Commerce & Management Studies | School of Commerce & Management Studies | 23/12/2016 | Sumukha Entreprises | 779.00 | 658.827 KEL | CM347 | 11/12/2022 | 11/12/2022 | Circulation | Rack No. C6 Shelf No. 68 | ||||||
| Dewey Decimal Classification | School of Commerce & Management Studies | School of Commerce & Management Studies | 03/02/2017 | Sumukha Entreprises | 275.00 | 658.827 KEL | CM788 | 11/12/2022 | 11/12/2022 | Reference | Rack No.R9 Shelf No.53 | MBA |