Creating powerful brands (Record no. 1791)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00731nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211226b2011 xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781856178495 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 CHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | De Chernatony, Leslie; McDonald, Malcolm; Wallace, Elaine |
| 245 ## - TITLE STATEMENT | |
| Title | Creating powerful brands |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Special Indian edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 483 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Computer Technology |
| 909 ## - | |
| -- | SE9295 (Reference) |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 13173 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | School of Engineering |
| 909 ## - | |
| -- | Item StatusAdd IdLocationItem CategorySE9295ReferenceMechanical(ME)REFERENCESE9296ShelfMechanical(ME)CIRCULATIONSE9297ShelfMechanical(ME)CIRCULATIONSE9298ShelfMechanical(ME)CIRCULATION' |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Under Graduation | School of Engineering | School of Engineering | Mechanical | 06/07/2018 | TATA Book House | 895.00 | 658.827 CHE | SE9298 | 11/12/2022 | 11/12/2022 | Circulation | RACK NO: 06, SHELF_NO: 71 | |||||
| Under Graduation | School of Engineering | School of Engineering | Mechanical | 05/07/2018 | TATA Book House | 895.00 | 658.827 CHE | SE9295 | 11/12/2022 | 11/12/2022 | Reference | RACK NO: ME102R, SHELF_NO: 66 | ||||||
| Dewey Decimal Classification | Under Graduation | School of Engineering | School of Engineering | Mechanical | 05/07/2018 | TATA Book House | 895.00 | 658.827 CHE | SE9296 | 11/12/2022 | 11/12/2022 | Circulation | RACK NO: 06, SHELF_NO: 71 | |||||
| Dewey Decimal Classification | Under Graduation | School of Engineering | School of Engineering | Mechanical | 05/07/2018 | TATA Book House | 895.00 | 658.827 CHE | SE9297 | 11/12/2022 | 11/12/2022 | Circulation | RACK NO: 06, SHELF_NO: 71 |