Marketing 4.0 Moving from Traditional to Digital (Record no. 17426)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00497nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230208s2017 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-119-34106-2 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing 4.0 Moving from Traditional to Digital |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | JohnWiley&Sons,Inc |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 207 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Commerce |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://192.168.3.1/ebooks/link/ebook/Commerce/Marketing 4.0 Moving from Traditional to Digital by Philip Kotler.pdf">http://192.168.3.1/ebooks/link/ebook/Commerce/Marketing 4.0 Moving from Traditional to Digital by Philip Kotler.pdf</a> |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| School of Engineering | School of Engineering | 10/02/2023 | EBSE3142 | 10/02/2023 | 10/02/2023 | eBooks |